conference: seminars

30th March

Friday, 30th March at Nordic Hotel Forum

10:00 – 10:45 the OPENING:

- Welcome greetings from the President of Estonia, Toomas Hendrik Ilves
- Welcome greetings from the Minister of Culture, Rein Lang
- Welcome greetings from Helen Sildna and a glass of sparkling wine to celebrate

11:00 – 11.30 presentation by Anna Hildur Hildibrandsdottir - “Trends in Nordic Music Exports, goals and development of NOMEX”

11:30-12:30 Music export initiatives and policies in Europe
Anna Hildur Hildibrandsdottir – Programme Director of NOMEX, Nordic Music Export offices
Gunnar Madsen – Vice Chairman of MXD - Music Export Denmark
Jean-Marc Leclerc– Executive Manager of European Music Office
Tuomo Tähtinen – Executive Director of Music Export Finland
Job Spierings - Muziek Centrum Nederland

Moderator: Ragnar Siil (Estonian Ministry of Culture)

12:30 – 13:45 „21st Century Copyright: Will Classical Copyright Survive the New Technologies and Business Models in Music Industry Over the Next 10 Years?“
Jonas Sjöström - Chairman of IMPALA (the Independent Music Companies Association)
Mike Meharry – Music Glue
Peeter P. Mõtsküla – specialist on Internet copyright law
Aleksei Kelli - Associate Professor of Intellectual Property Law at Tartu University
Juho Koikkalainen - Digital Manager (Finland and Baltic region) Universal Music
Rein Lang – Minister of Culture, formerly Minister of Justice and a festival promoter

Moderator: Triin Tuulik, Intellectual Property Law Attorney at Law Firm GLIMSTEDT

13:00 -15.00 LUNCH available

14:15- 15:30 Interview with Artemyi Troitsky (interviewed by Tapio Korjus, Rockadillo)

Artemyi "Artjom" Troitsky is one of the most influential cultural figures in Russia and an internationally known music journalist. In 1986 he took part in organizing the Soviet Union's first charity concert, "Account no 904" for the victims of Chernobyl. After that, he wrote many books on Soviet rock and its history, including Back in the USSR - The True Story of Rock in Russia. In the 1990s, Troitsky was the musical director of Channel 2 of Russia's national television and also worked as a talk-show host and the first editor-in-chief of the Russian Playboy. During the new millennium, these have been compiled into two article collections, which have only been published in Finland. Nowadays Troitsky has his own radio programme. In addition, he gives lectures in universities in Moscow on music journalism and the history of the music industry, he is the founder of Russia's annual music award STEPPENWOLF, has his own concert agency and record company and is an active member of a Russian environmental movement; most recently he is also a political protest movement activist.

14:30 – 15:00 Rethink music investment opportunities – interview with Indrek Tammeaid (VC Zone), interviewed by Hannes Lents (Garage48)
New business models combined with novel financial instruments and solutions bring new perspectives into several societal and business sectors. Music industry and high-technology based innovations share several similarities: the crucial aspect of intangible assets (intellectual property), expected months/years of negative earning, valuation challenges of future income. What could new players in music industry learn from technology developers? How to attract new types of investment, how to build teams and companies with different competences and attributes?

Estonian Music Development Centre presents
15:30 – 17:00 Classical artists from the decision makers' perspective
We all read the headlines about classical artists performing in front of big orchestras, giving solo recitals in famous concert halls or getting record deal proposals from prestigious record labels. But what is the rationale behind these decisions and how does the selection procedure actually work? How come some artists get picked and others don't? Is the success of an artist directly linked to his/her agency? What are the possibilities for artists, who don't work with established agencies? Is it possible to build a strong brand for an artist independently? How should an artist or agency approach the decision makers? These and many other relevant questions are addressed in a highly exclusive discussion panel full of international expertise:

Kristians Drake - Latvijas Koncerti (Latvia)
Andres Siitan - AS Artists (Estonia)
Peter Wilgotsson - Music i Syd (Sweden)
Kadri Tali - Estonian National Symphony Orchestra / Nordic Symphony Orchestra (Estonia)
Anne Charlotte - Nordic Music Days 2012 (Sweden)

Moderator: Leelo Lehtla (The Pille Lill Music Fund)

15:45 – 17:00 Pitching session for innovative music products Garage48 Tallinn Music 2012
Jury panel:
Chris Douridas – KCRW-FM, formerly iTunes
Sten Tamkivi – Skype Estonia
Indrek Tammeaid - VC Zone
Juuso Vermasheinä– GigsWiz, Flockified
Mike Meharry – Music Glue
Ralph H. Christoph - c/o pop Festival, C’n’B Convention 

16:45 - 17:30 LATVIAN RECEPTION at the conference lobby
Before leaving for gigs after Friday's seminars, you are invited to a brief reception thrown by TMW delegates from Latvia. Drop by for a nice chat and enjoy an intimate performance by Instrumenti (performing at Rock Cafe later that night) at the conference lobby hall. Latvian sweets and drinks will be provided. 

17:15 – 19:00 Tallinn Music Week international delegates’ reception (invitation only)

31st March

Saturday, 31st March at Nordic Hotel Forum


The NMO presents 

10:00 – 10:30 – introduction to music entrepreneurship – types and formats of music businesses, presentation by Paul Cheetham

10:30 – 11:30 Types of music entrepreneurship: manager, agent, publisher, record label, promoter – who are they? 
Brendan Walsh – Brending (management, consulting)
Paul Baylay - 25 Media (publishing and management)
John Rogers – Brainlove Records and Festival (label, management, promoter, PR)
Dan Koplowitz - Friendly Fire Recordings (US label)
Toomas Olljum – Made in Baltics (management)

Moderator: Paul Cheetham(SSC Management, the NMO)
* As part of the Estonian Music Managers masterclass programme

12:00 – 13:30 Interview with Edward Bicknell (interviewed by Allan McGowan)

Ed Bicknell’s reputation in the music industry is legendary. The artists he has represented in a management capacity have sold a combined total of over 155 million albums.His clients between 1977 and 2002 included (in date order) Gerry Rafferty, Dire Straits, Mark Knopfler (solo career), Scott Walker, Bryan Ferry, The Blue Nile.

During his early career he was an agent and arranged gigs to Elton John, Black Sabbath, Steely Dan, José Feliciano, The Ramones, Deep Purple, Yes, Ike and Tina Turner, Warand Talking Heads.

From 2006 to 2008 Ed Bicknell was in charge of setting up and running the world’s largest talent agency,William Morris Agency (now William Morris Endeavour) in London covering the World outside North America.

Ed is a founding member and former Vice-Chairman of the International Music Managers Forum (IMMF) that currently has a membership of over 500 managers representing some 4000 musicians. In September 1998 Ed was presented with theprestigious Peter Grant Lifetime Achievement Award at the IMMF's annual British Music Roll of Honour.

Talking of the early times, starting out at university, Ed has commented: "I had one rule, I only booked the bands I liked. I put my first act on for £100 - it was Pink Floyd."

You will hear more about Ed Bicknell’s prolific career and experience in the music industry, interviewed by Allan McGowan (IQ Magazine, Vip News) and one thing we can guarantee is, you’ll have a good laugh while you do.


The NMO presents 

13:30 – 14:30 Career planning for an artist - the manager's role.
Ed Bicknell - Damage Management
Virpi Immonen - Backstage Alliance
Tapio Korjus – Rockadillo Records
Tessy Schulz – International Artist Management, Music Consultancy

Moderator: Paul Cheetham(SSC Management, the NMO)
* As part of the Estonian Music Managers masterclass programme

13:00 – 15:00 LUNCH


The NMO presents 

14:30 – 15:30 How to break a new artist in a new country
Tessy Schulz – International Artist Management, Music Consultancy
Tina Krueger - Karsten Jahnke Konzertdirektion
Hannes Tschürtz – CEO of INK Music
Jonas Sjöström – Playground Music


Moderator: Paul Cheetham(SSC Management, the NMO)
* As part of the Estonian Music Managers masterclass programme

15:30 – 17:00 “Check my demo” – time for some truth and real feedback!All festival bands are welcome to throw in their demos into a demo box to be reviewed by experts!

Experts TBC

Demos presented by Erik Morna (Raadio2)

17:00 – 19:00 Meet Finland reception by Music Export Finland, The Embassy Of Finland, Music & Media Finland and Lost In Music (invitation only)

* all panels are in English if not stated otherwise
* there might be updates and slight changes in the seminar programme, check our website and announcement boards
* Panels will take place in Nordic Hotel Forum conference centre